99% of patients with bills of $3,000 of more did not pay their full statement balance in 2016. 1 in 4 households have decided not to seek medical attention because of the cost. In this webinar presentation, attendees will learn how high deductible health plans and patient consumerism has changed the landscape of healthcare payment systems. It will educate participants on patient financing strategies and show how it not only helps address bad debt, but increases patient satisfaction and drives health system brand loyalty by giving patients an experience typically seen in retail environments.