Many of American's most successful enterprises have learned that they live in a data economy, and that using advanced analytics to monetize their data assets is the best way to achieve peak business health. Whether non-profit or for-profit, healthcare enterprises that learn how to use the full capabilities of today's analytics will be best positioned to meet challenges of the future. Learn what your current state of analytics maturity is, and the possible directions in which it could evolve over the next five years. Topics covered will include: the difference between theoretical and operational analytics, new techniques for segmenting and scoring accounts, the value of playbooks, the power of predictive analytics, and the future of machine learning/AI.